A store burned by a pretty curve built on purchased links — collapsed at Google’s next update. The client’s question: can growth actually last?
GOOGLE SEARCH CONSOLE
A previous agency had delivered a beautiful rising curve, built on purchased links and assembly-line content. At Google’s next update, everything collapsed — and the agency blamed “algorithm volatility.”
The client came to us burned, with one simple question: can growth actually last?
Link profile cleanup, categories rebuilt as true landing pages — content in service of the purchase, not beside it —, differentiated product pages on the profitable lines, and a blog reconnected to the catalog: every article pushes toward a category.
Nothing spectacular, everything measurable.
In ecommerce, the average Shopping click sells for around $1.50 — and far more on competitive queries. Over the period of the curve:
Estimate based on public CPCs for the sector. The real number depends on the queries — and it is rarely lower.
A year later, the plateau is still climbing. It is the proof that matters most to us: growth built within the rules rides through updates instead of fearing them.
Why this client is anonymous: we protect our clients from negative SEO. Their data, however, is real — every curve comes straight from Google Search Console, and we gladly share these properties, screen open, during the discovery call.
We start by measuring your situation. The audit is free, the picture comes with numbers, and you decide what happens next.
Prenons une demi-heure pour regarder le référencement de votre site. On vous montre où ça bloque, des stratégies à appliquer, et comment on travaille.
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