An established firm, an excellent offline reputation, a six-page brochure site frozen since launch — about 8 clicks a day.
GOOGLE SEARCH CONSOLE
In legal, every client is worth a lot, trust is earned before the first call, and people ask Google their questions before they ask a professional.
The firm had the reputation. The website had nothing to show Google.
One landing page per practice area, built on the market’s real questions — the “People Also Ask” boxes are a gift: Google itself dictates the outline.
The clients’ vocabulary rather than the Code’s, and internal links connecting every question to its practice area.
Legal holds the CPC record: some queries sell for more than $150 per click. Taking a conservative average of $10:
Estimate based on public CPCs for the sector — legal is the most expensive there is. The real number is rarely lower.
People have already read the answer to their question — on the firm’s website. The first call no longer serves to explain; it serves to begin.
Why this client is anonymous: we protect our clients from negative SEO. Their data, however, is real — every curve comes straight from Google Search Console, and we gladly share these properties, screen open, during the discovery call.
We start by measuring your situation. The audit is free, the picture comes with numbers, and you decide what happens next.
Prenons une demi-heure pour regarder le référencement de votre site. On vous montre où ça bloque, des stratégies à appliquer, et comment on travaille.
Le lien de la rencontre vous est envoyé à la confirmation.
