The sites your market already reads can talk about you, and we earn those links one by one, with content that deserves them.
Articles published on credible sites in your industry, carrying a link whose anchor describes your page.
Guides, studies and data that the sites in your market cite of their own accord.
Every link logged, dated and measured against how your rankings move.
Four mandates, four markets, four curves.
An industry most agencies refuse to work in, where compliance rules out half the tactics.
GOOGLE SEARCH CONSOLE
This client had tried search on their own for months. The curve shows the moment we came in.
GOOGLE SEARCH CONSOLE
Twelve months to go from no presence at all to international visibility.
GOOGLE SEARCH CONSOLE
From 5 clicks a day to 40, in a contested local market, in three months.
GOOGLE SEARCH CONSOLE
A hypothesis, a test, a measurement, a decision. Then we start over.
You tell us about your market, your competitors and the queries that count for you. We come away with the access we need and we measure your starting point: referring domains, domain authority, rankings.
The backlink profile of every competitor ahead of you gets analyzed: where its backlinks come from, which referring domains carry weight, what content attracts them. The gap becomes a list of sites to win, ranked by impact.
Link-worthy content gets produced, guest posts get placed, editorial relationships open up. Every month, referring domains are added to your profile and the list gets shorter.
Rankings climb and clicks follow, measured against the starting point. Then the ground widens: the next query, the neighbouring market, the authority that makes every gain faster than the last.
What a link is worth, how it gets earned and what it changes in your numbers: it is all here.
Link building is the most overrated lever in search, and the one where budgets get wasted fastest. Run properly, it is also the one that breaks the tie between two pages of equal strength. Here is how we run it, link by link.
Link building, also called link acquisition, covers the techniques that get other websites to publish a link to yours. Every backlink, meaning an inbound link placed on a third-party site, acts as a vote of confidence: it signals to search engines that your content is worth citing. That principle has underpinned Google's algorithm since PageRank, and domain authority is still built link by link today. In search engine optimization, this earned popularity remains one of the few signals a competitor cannot reproduce overnight. Link building is one of the four workstreams inside our SEO services, alongside content, technical work and local search.
Between two pages of comparable strength, the one receiving the better links pulls ahead in the search results. A solid backlink profile raises domain authority, and that authority carries over to every page on the site: positions climb, impressions follow, and the visibility gained converts into better qualified organic traffic. Links are among the signals we track in our study of 200 ranking factors, run on the web properties we operate ourselves, where every method is tested before it touches a client site.
Our rule, set by the team we founded in Montréal, fits in one sentence: every link earned has to leave a measurable trace in your rankings and in your Search Console. That is where results are read, in your data, not in an in-house report.
Not all links carry the same value: a link borrows the reputation of the site publishing it, so a backlink profile is judged before it is built. Five criteria decide the weight of a backlink:
Diversity rounds the whole thing out: media outlets, industry blogs, recognized directories, partners in your field. Google assesses the backlink profile as a whole, and its guidelines reward links earned for their relevance.
A link building campaign is run like a land grab, one month after another: we go after the referring domains your competitors have already obtained, then the sites in your industry none of them has approached yet. Four levers do most of the work:
Every referring site is assessed before first contact, every publication is verified once it goes live, and every backlink is added to your tracking report.
A link building strategy never works alone, because links amplify what already exists. A slow or badly indexed page scatters the authority you send it, so the groundwork belongs to technical SEO, which guarantees that every link points to a page Google crawls and serves without friction. Internal linking then distributes the authority it receives to the pages that convert. And when your customer base is geographic, the citations and regional links of local search round out the backlink profile with the signals the map expects.
Every link delivered is logged: the referring domain, the publication URLS, the anchor, the date. Tracking uses the same instruments as the rest of our mandates: Semrush for the backlink profile, the referring domains and the rankings, Google Search Console for clicks and impressions, Google Analytics for conversions, Screaming Frog for the state of the pages receiving the links.
That continuous measurement is what lets us put our guarantee in writing: 20% growth in ranking keywords, 20% growth in Search Console clicks and 20% more new customers in the month following the 90 days, or we keep working without billing. In three years, we have had to honour it once. Our case studies show what authority changes at the scale of a whole site: from invisible to global in twelve months, from under 10 clicks a month to more than 300 a day, with Search Console screenshots to back it up. Your starting point gets measured with a free SEO audit, backlink profile included.
Link building sits inside our monthly mandates, and our ranges are published:
How much of that goes to links depends on three factors: the gap between your backlink profile and the profiles of the sites ahead of you, the authority of the domains to win in your industry, and the volume of content needed to deserve them. A tight budget starts small and aims well, since a few relevant links a month, measured, do more than a scattered avalanche. Reach us through the contact page and you will get an answer within 24 hours, with a measured picture of your backlink profile.
A link building agency builds the authority of a website by earning it quality backlinks. It analyzes the backlink profile, maps the competitors, produces the content, runs the outreach with referring sites and measures the effect of every link on rankings. It turns long, relationship-driven work into measurable progress.
It is an editorial link published on a site relevant to your industry, with real authority and a real audience, carrying an anchor that describes the page it points to. Google counts it as a vote of confidence, while links coming from questionable sites can trigger its penalties instead.
A link usually takes a few weeks to be discovered and counted, and the cumulative effect of a campaign reads over several months. Link building is a long-horizon lever: the authority earned stays, and every new piece of content benefits from it.
The pace depends on your market and on how much of the mandate goes to links, and a few solid links a month are often enough to open a gap. Every link delivered appears in your report, with its referring domain and its anchor.
Yes, with time, analysis tools and a network of sites to build one contact at a time. An agency brings relationships that are already established, the content production and the measurement, and you keep your time for your business.
By how referring domains, domain authority, rankings and Search Console clicks evolve against the starting point. A report lists every link earned, and the curves tell the rest.
White hat earns links through the quality of the content and through editorial relationships, within Google's guidelines. Black hat manufactures them in bulk through methods the algorithm eventually spots and penalizes. Our campaigns live on the first side: links earned on real sites, which hold up through algorithm updates.
Ask for three things: the list of links actually delivered to a comparable client, the sites where they were published, and the effect measured in Search Console. A good link building agency shows its links and its curves, and ours adds a written guarantee on top.
Every article is a chance for someone to mention you: the backlink audit is free, and the picture is measured.
Prenons une demi-heure pour regarder le référencement de votre site. On vous montre où ça bloque, des stratégies à appliquer, et comment on travaille.
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